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29 Jun 2018

The always on generation

Each generation brings a series of changes: customs, purchasing power, relations with brands… Each generation represents a new challenge for brands which, even though they already have assimilated Millennials customs, already have to foresee the next step. In 2020, the Z generation will represent 33% of the world population. If their seniors were characterized as digital addicts, it is even truer for this new generation.



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