Make MAM the brand reference for mothers thanks to a digital ecosystem based comfort, complicity & expertise.
in market share on baby bottles and teats
coverage of pregnant women during every commercial highlight
women touched on digital
organic reach on social media
Creation of the Flying Dutchman story around Amsterdam’s origins to boost the brand’s image and reconnect the brand with 18-35 years. All this within a framework restricted by the Evin law.
To improve Nana’s notoriety and increase its market share, we digitalize the new brand platform and communicate about being the 1st brand in France to talk openly about periods.
Influence campaign on Snapchat to reassure young girls about doing activities during their periods
– Bot UltraGoodChallenge:
A Messenger Bot which coaches and motivates you during a month.
– Blood Normal:
For the 1st time in France, we show real blood in a social campaign about periods.
Digital campaign to promote Nana tampons based on the Blood Normal brand platform