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29 Jun 2018

The Skittles Battles: Skittles and SensioGrey offer to all the tweetos to defend the Skittles color that they prefer with the #SkittlesBattle

WTF content and influential skittles people were on the program to establish the notoriety of the famous rainbow in France. This battle was also the occasion for the brand to announce the release of a new perfume, « Crazy Sours – Tastes Fruits acidulés » and 2 new formats (family and pouch).

In 36h :

  • Over 2500 tweets with the hashtag #Skittlesbattle
  • More than 1360 mentions @skittlesfrance
  • More than 300 additional followers
  • 7075 visits on the profile of the Twitter account
  • 7% average engagement rate
  • 308 tweets published on Skittles account (which generated 273 RT)

At the end of this battle, the most active twittos for the red color had some 1400RT of its tweet and won as many new Skittles packs as retweets!

Several brands have also participated in battle via their French twitter account, such as Innocent, Curly, Coca-Cola, SFR, Orange, Fiat, Baker, Xbox and Marvel!



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