In order to traduce its motto « Brand As a Service », SensioGrey restructured the agency and its service offer, now divided into 3 new business units: Design, Stories and Media. All of this supported by a strengthened Experience Planning team.
– « Design »: Led by Franck Théry, Managing Partner, this BU, aims at conceiving services and useful products, which are likely to have an impact on everyone’s life, and that are also liable to create new growth opportunities for the brand.
– « Stories »: Led by Marie Hélène Mioche, Managing Partner, this BU aims at proposing strong creative ideas, deploying them on all touchpoints, and stopping the scroll of the users thanks to an individualization of contents, formats and messages. It aims at creating a real bond between the consumers and the brand, serving growth objectives.
– « Media »: Led by Sandrine Paganelli, Managing Partner, this BU reconnects creation, data, media, CRM and measures performance, based on powerful AdTech platform.
We consider media as a service between the brand and its audiences, thanks to the relevance of contents, formats and individualized messages.
To engage each target into a unique conversational scenario with the brand, from the recognition to the conversion.