Eurolines, the leader in passenger transport by bus for 30 years in France and Europe, has called on SensioGrey Media to speak with a highly contested audience: 18-25 year olds.
SensioGrey Media offers an innovative device that combines notoriety and visibility with young people, with a video approach that arouses emotion and identification and has a partnership with Melty to maximize the visibility and virality of the content created during the operation.
3 young journalists from Melty’s editorial office have traveled Europe on Eurolines buses. They share their good plans on the site dedicated to the operation, www.letsgo.eurolines.fr, but also via a Live-tweet to create a link with the Eurolines community.
The second part of the plan focuses mainly on performance, with a 100% RTB approach enabling the agency to concentrate its efforts on hot / hot prospects, targeted thanks to the strength of the data collected 2 months’ prior the launch of the operation on the Eurolines site.
The operation in a few figures: