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29 Jun 2018

SensioGrey Media boosts Eurolines’ awareness of young people

Eurolines, the leader in passenger transport by bus for 30 years in France and Europe, has called on SensioGrey Media to speak with a highly contested audience: 18-25 year olds.

SensioGrey Media offers an innovative device that combines notoriety and visibility with young people, with a video approach that arouses emotion and identification and has a partnership with Melty to maximize the visibility and virality of the content created during the operation.

3 young journalists from Melty’s editorial office have traveled Europe on Eurolines buses. They share their good plans on the site dedicated to the operation,, but also via a Live-tweet to create a link with the Eurolines community.

The second part of the plan focuses mainly on performance, with a 100% RTB approach enabling the agency to concentrate its efforts on hot / hot prospects, targeted thanks to the strength of the data collected 2 months’ prior the launch of the operation on the Eurolines site.

The operation in a few figures:

  • + 6 Million VU affected and 286K clicks generated
  • More than 2 million videos viewed for less than 0,02 € / view
  • One Cost per Facebook commitment of less than 0.09 €
  • More than 8000 sales generated for a CPA of less than 15 € (global ROI = + 5 €)



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