By going on with your navigation on this website, you agree to use Cookies to measure audience and maximize your experience.
In order to know how to configure « cookies », thanks to look at our section Legal Notice by clicking on « Find out more »


23 Apr 2019

SensioGrey launches #myBicLife, in order to commit millenials

A one-year micro-influence campaign, co-built with 16 influencers.

BIC wishes to feed the brand image and wishes to enhance the female razors’s notoriety nearby a 16-25 years target.

Thanks to a micro-influence strategy, all year long, SensioGrey is to maximize reach and commitment.
Operation made upon 4 seasons led by 16 lifestyle and beauty influencers on Youtube and Instagram. The main objective is to include millenials’s daily lives.
A content programme demonstrated by BIC’s anecdotes, which aims at assisting them on a daily basis : hassles, first shaves, vacations departures… putting ahead the BIC® Miss Soleil®.
The first campaign (winter 2018) is launched. It will be followed by spring, summer and autumn device in 2019.
Link to 2019 campaign posts and videos :
Poudre Claire :
MyTrendyLifestyle :
Trésors de Laura :
Beauté Parisienne :




92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09

Want to join us ?