A one-year micro-influence campaign, co-built with 16 influencers.
BIC wishes to feed the brand image and wishes to enhance the female razors’s notoriety nearby a 16-25 years target.
Thanks to a micro-influence strategy, all year long, SensioGrey is to maximize reach and commitment.
Operation made upon 4 seasons led by 16 lifestyle and beauty influencers on Youtube and Instagram. The main objective is to include millenials’s daily lives.
A content programme demonstrated by BIC’s anecdotes, which aims at assisting them on a daily basis : hassles, first shaves, vacations departures… putting ahead the BIC® Miss Soleil®.
The first campaign (winter 2018) is launched. It will be followed by spring, summer and autumn device in 2019.
Link to 2019 campaign posts and videos :
Poudre Claire : https://www.youtube.com/watch?v=M30n8Tbxc2E&t=369s
MyTrendyLifestyle : https://www.instagram.com/p/Bq0A4DGHL9B/?utm_source=ig_share_sheet&igshid=oitaq3p977lh
Trésors de Laura : https://www.youtube.com/watch?v=xeFPTdXNPgY&feature=youtu.be
Beauté Parisienne : https://www.instagram.com/p/BqzmlvRjase/