SensioGrey has designed a co-creation mechanism for the new salad for Salade & Cie by Sodebo range: the first salad whose recipe is made by consumers of the brand! Initially, the Sodebo fan community was encouraged to propose and share their creations to meet a real Chefs challenge: create their own salad on the dedicated site, choosing their atmosphere, work plan, starchy foods, proteins, as well as other ingredients.
In a second phase, the participants had to mobilize their network to collect the maximum number of votes and hope to be in the top 10.
The winners were invited to spend a day at Sodebo, during which they reproduced their recipe in front of a jury made up of employees and culinary bloggers. They were also able to visit the site of exploitation of the mark and attend different tastings.
At the end of the day, the jury selected 3 recipes, which were then tested by a panel. This is how Celine’s salad « Bahia » was retained, and that she sees today on the shelves!
A salad created and elected by Sodebo consumers, for consumers or future consumers of the brand!
Video of the operation