With its piracy universe, the brand had already launched a major operation last year, with the legend of the Flying Dutchman. This year, its crew sails towards new adventures. The promise to be as intense as digital.
Through an interactive site, the most adventurous visitors are invited to immerse themselves in a treasure hunt consisting of eight stages. The ultimate goal? Finally come to find the cargo of Brown Rum hidden on the mysterious island.
Each of the eight chapters has its peculiarities, advancing the curious via challenges that will make them navigate to different social networks. Especially created for the operation, Twitter and Instagram accounts help ensure the credibility of the scenario, offering Internet users challenges that must put them on the trail of clues necessary for the pursuit of the adventure. The watchwords for the discovery of the cargo: audacity and tenacity.
The operation, which covers the entire month of March, also has an unprecedented media plan in collaboration with MinuteBuzz. Visitors have the ability to activate an unlock button. The content of the site then switches, revealing the final skins and contents related to piracy.
Ready to join the adventure? It’s this way