The goal is to position the kid brand as a universal solution for parents.
SensioGrey brings a conversion between content and data marketing.
The brand’s activations are deployed through a storytelling highlighting Orchestra’s services.
Thanks to this on & off strategy, SensioGrey wishes to facilitate the busy life of parents. The aim is to reconnect the brand with its consumers thanks to relevant contents and a new consumer journey strategy to eliminate pain points.
SensioGrey is also in charge of promoting the opening of new Orchestra stores around Europe.
The agency works alongside with MEC in charge of the offline deployment.