A Brand As A Service
We consider media as a service between the brand and its audience, thanks to relevant content, personalized messages and assistive formats.
We put back communication at the service of growth when consumers more and more distrust advertisement (adblocking). Their expectations get more rational vs emotional (more simplicity, rapidity, impatience and low prices…)
The rise of vocal interfaces and of the replenishment economy can turn brands into mere commodities.