Orchestration of a media campaign with 2 objectives: leads recruitment (first-time buyers on new Nexity property programs) and awareness to improve upper funnel.
qualified contact recruited during the first month of the campaign
conversion rate in agency
total impressions generated in the whole campaign
Consulting and deployment of the e-marketing strategy. Long-term traffic generation and creative media activation during commercial highlights.
Geo-targeted multi-local campaigns supported by national campaigns to boost in-store traffic.
clicks generated in 2016 for local requests
visits generated by long-term acquisition with a CPV < 0,50€
Annual strategic support and deployment of media plan (long-term and commercial highlights). The goal: communicate to the right targets, at the right moment with the right message.
ecosystem in market share on bottles and teats
coverage on target
of women affected by this digital strategy
Online media activation strategies to support the national communication campaigns of Cartes Bancaires..
L’incroyable Saut & Geste:
coverage for contactless payment
views for contactless payment
hits for l'Incroyable Saut
video views for l'Incroyable Saut
Creation of a Media Branding & Performance strategy for Orchestra in order to make the brand a universal solution for parents.
Increase of Orchestra penetration towards parents and ROI steering to boost drive-to-store and e-commerce.
Development and deployment of the media strategy (long-term and commercial highlights) to improve desirability and boost drive-to-store.
views on videos