Marie Brizard Wine & Spirits entrusted SensioGrey with the social media strategy of its brand Sobieski.
By calling on SensioGrey, the brand of vodka from Poland wishes to freshen up its identity and have a new start on social networks. Its objective, becoming a genuine talking point for millennials. SensioGrey aims to establish Sobieski’s new positioning and turn it into the reference for young people and their parties. In order to do that, the agency plans to adjust the brand’s speaking to the culture and language of the target.
Turn Sobieski’s social networks into a key meeting place for young people who had shared moments during their parties.