This is not a myth, pregnancy is an emotional rollercoaster that lasts nine months. Intense happiness, and that’s what we talk about in magazines and books. But also stresses, changes, sometimes anxieties …
MAM understood this and innovated by renewing the contents traditionally offered to pregnant women.
MAM launches Bonjour Grossesse, a new platform that accompanies them, with lightness and without tongue of wood, from the first nausea to the first bottles.
Resolutely humorous, Hello Pregnancy is indeed the privileged space of future moms who are not afraid to laugh at their hassle. Conceived chronologically, the platform provides information and answers the different questions that future mothers ask every pregnancy. The bias in a shifted tone, supported by exclusive illustrations, allows each mom to de-dramatize the situation.
Designed by SensioGrey, this platform will be accompanied by an important media plan also realized by SensioGrey Media around highlights, but also via campaigns with Magic Maman or Doctissimo. The main objective will be to make this new space known and to create trafficking among pregnant women, but especially with women giving birth for the first time.