The teen brand called in SensioGrey in order to orchestrate their casting media coverage and increase the event visibility towards the 18-29. For this occasion, the agency has deployed an activation on every social network. For example, there are sponsored posts to mobilize the communities, Instagram stories which give a link to the casting website and some Snapchat ads.
In total, more than 10 000 participants have tried their luck to become the new brand’s face.
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