In order to fit its product communication upon its several targets, FDJ entrusted SensioGrey with the achievement of a brand content campaign upon its Illiko brand.
After analysing the target’s user journey, (a target who needs to reenchant its daily life), and leaning on its storytelling, video making and content production, SensioGrey imagined a 4 episodes webseries.
Entitled « Les Experts Illiko », the webseries repeats the popular coaching broadcasting codes : applicants are invited to take up a challenge concerning their daily life, thanks to a budget linked to an intermediate Illiko gain. The candidates are helped by William Carnimolla, a mode specialist, and Nobert Tayrare, a cooking specialist.
100 % digital, and social, from the application calling to its broadcast, « Les Experts Illiko » prooves illiko’s ability to emprove and enchant the gambler’s daily life.