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29 Jun 2018

DS: new international digital platform

Following a competition, PSA renews its confidence in SensioGrey for the creation and development of its digital platform for some 40 countries (Middle East, Africa, Asia, Oceania, etc.)

In the context of the separation of Citroën and DS brands, the agency has re-created a model of sites that make it possible to value the activities and the news of the brands in each country, while being an efficient commercial tool to bring traffic in points of sale.

The ergonomics and design for the DS and Citroen brands have been completely rethought, but the ROIste goal remains the same for these fast-growing countries.



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