Perpetuate and nourish the tradition of “The Friends of the House G.H.Mumm” on digital by conceiving a content & eCommerce web and mobile platform. By invitation only.
Definition of the content strategy and relationship program.
Conception & design of web & mobile app interfaces
Launch of the relationship program
Steering and performance optimization
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From the technical conception to the visit experience: use digital as the absolute lever for user experience as well as a business accelerator.
Conception & creation of the web platform and the mobile app
Implementation of iBeacons to gamify the visit experience
Communication strategy & media activation for the launch of new attraction
Boom of the online bookings in comparison of 2016
of the park’s visitors chose to book online
visitors on the special offer 2-day stay
Website turnover per year
time spent on the app
Involve the Decathlon community and the informed sportspersons into the process of creation of new products.
Definition of the engagement offer brand/consumer
Definition of user paths
Conception, creation and development of the crowdsourcing platform
Consulting support for the business model evolution
Creation new income sources based on digital for Bescherelle, historical leader in writing & spelling learning.
of people for who spelling correctly was difficult, state that with the Bescherelle app it has become fun
Downloads in the Apple Store
Potential business users
Take over the brand community by uniting engaged consumers with the brand and push in-store activations.
customers interested in the platform
accounts created from the beginning of the launch
pages viewed since the launch
outfits published since the launch
Products “Shop My Closet”
Uniting and engaging 157.000 co-workers through the company news, wherever they are, whenever they want.