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29 Jun 2018

Bricoco and SensioGrey invite themselves in your houses

SensioGrey launches the brand Bricoco in France to turn it into the ideal platform for the handiwork fans. Bricoco is a DIY and gardening website of free classified ads, allowing to safely buy and sell objects near your location, thanks to geo-tracking and online payment. As a real innovation on the DIY market, the brand wishes to be the 1st solution handymen will adopt to purchase/sell craft materials.

To do this, SensioGrey has chosen to use humor to convey a straightforward and off-the-wall message.
Several videos featuring a parrot witnessing moments of frustration and irritation of a family and repeating their words with Jim Carrey’s voice as a bonus.
The agency developed a media plan and a video campaign on Facebook and YouTube with a targeted broadcast on pre-rolls. A PR plan has also been created centering the communication on the brand-new experience Bricoco brings to users (online payment and connection with fully qualified handyman).

Discover Bricoco’s videos here:




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