Launched on August 17th, this operation is aimed to recruit the next faces of Bonobo. It uses social networks to optimize the online casting visibility and maximize the number of subscribers and votes.
On Tinder, the seduction and surprise effect is immediate thanks to the creation of 2 Tinder profiles (man & woman) which suggest you to discover the casting and participate !
Here, the use of a dating app is twisted and automatic private conversations are generated to arouse the users curiosity.
On Twitter, the bot @TheBonobot checks the timeline in real-time to spot the users taking picture of their outfits with the hashtag #OOTD (very used hashtag for fashion aficionados on Twitter and Instagram). The bot replies to their tweets and suggests them to participate to the casting.
The bots send compliments on the users outfits and share the casting link to apply !