Creation of a differentiating & personalized brand, while increasing commitment & desirability to insure eCommerce development.
Work with Beauty youtubers on gimmick, in-boxing and swap to promote the offers while fitting in a long-term logic to maximize the brand notoriety.
Performance (Affiliation, RTB & long-term retargeting): settle the brand on the reaching leverage and long-term transformation with variable wages (to minimize risk taking and reach a short-term ROI)
Branding: activation on a Deezer channel during summer to communicate on the “feel unique” experience. Creation of 4 playlists according to the beauty influencers mood (feel rock / feel sexy / feel lazy / feel fun).
• Advocacy & Business
• Consulting and 360° strategy
• Long-term support + highlights