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BuY Paris Duty Free

We designed a fully digitalized shopper experience in order to make BuY Paris Duty Free the reference of the French lifestyle.


Using digital to serve the client experience in a new retail concept aiming to increase sales.


• Catching customers attention and push them into the stores
• Making them spend more time with the brands to push them into purchase
• Bringing an added value to fulfill the shopper experience promise and pushing customers to come back


• Content creation and production
• Long-term + highlights activation
• Development of a sales assistance app
• Development of interactive solutions
• Design of new points of sales
Fly me to Paris: e-visit of Paris in Leap motion
• Sales assistance app: translator / currency converter / price comparison / Dish & Wine compatibility / recipes
• Annual videos in store to support the commercial activation plan


  • 74% impact
    74% impact
  • 54% purchase incentive
    54% purchase incentive
  • 5% conversion
    5% conversion



92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09

Want to join us ?