Stories

Thumb stopping content.

Vision

When people reject the interruption marketing ; when audience is fragmented ; when brands fear to be commoditized : a new deal is necessary.

How to reinvent the way we reach our targets ?
How to create more proximity with the brand to meet growth objectives ?
How to bring distinctiveness to the brand’s speech ?

It becomes necessary to set up in a win-win relation between brands and consumers.

A relation that is built over time, with a brand more consumer-centric and that knows how to create conversations and how to play a key role in its clients’ life.

In this context, we consider creation as a bridge between the brand and its audience, thanks to a personalized storytelling on all touchpoints, especially on mobile.

Approach

Go from a big idea to a long idea

A strong creative idea for campaigns activated on every touchpoints, and whose personalized contents, formats and messages have the power to stop the scroll.

Method

Creation is a bridge between the brand and its audience, thanks to a personalized storytelling on all touchpoints.

 

DATA X CREATION

Insights detection, audience & behaviors modelization, emotional targeting, campaigns dynamic optimization… Data is at the heart of our creative work and of our ability to deliver effectiveness.

 

CONTENT X EXECUTION

Link content strategy and execution, from the very beginning, to deliver relevant, personalized contents, dynamically optimized to create engagement.

 

REAL-TIME OPTIMIZATION

A rational and almost scientific approach, to measure real-time performance. Hard KPI to assess business effectiveness and soft KPI for brand awareness. Using A/B testing at the beginning of the campaign to identify the most effective messages and formats on specific audience clusters.

 

SCALABILITY

Delivery is key : crafting or mass-producing, in a rationalized and effective way, assets and creative contents of each campaign. Activating the campaign on the identified touchpoints, through the use of a dedicated framework.

References
MAM

Make MAM the brand reference for mothers thanks to a digital ecosystem based comfort, complicity & expertise.

  • Strategic digital support
  • Content & production creation
  • Digital & social highlights
  • Community management
  • Customer service requests on social networks
  • Development of a brand content program dedicated to pregnant women: Bonjour Grossesse
  • Optimization and performance steering

  • 1st

    in market share on baby bottles and teats

  • 34%

    coverage of pregnant women during every commercial highlight

  • 20M

    women touched on digital

  • 50%

    organic reach on social media

Amsterdam

Creation of the Flying Dutchman story around Amsterdam’s origins to boost the brand’s image and reconnect the brand with 18-35 years. All this within a framework restricted by the Evin law.

  • Strategic thinking, implementation and performance steering
  • Content creation & production
  • Digital & social activations
  • Community management & monitoring
  • Ecosystem: Facebook, Tumblr, Instagram

  • 6,3M

    contacts

  • 4,6%

    engagement rate

Nana

To improve Nana’s notoriety and increase its market share, we digitalize the new brand platform and communicate about being the 1st brand in France to talk openly about periods.

  • Strategic digital support
  • Content creation & production
  • Digital & social activations
  • Influence strategy
  • Community management on every touchpoint
  • Performance steering & optimization

Some activations:
-BootyShake:
Influence campaign on Snapchat to reassure young girls about doing activities during their periods
– Bot UltraGoodChallenge:
A Messenger Bot which coaches and motivates you during a month.
– Blood Normal:
For the 1st time in France, we show real blood in a social campaign about periods.
– #lavieenrouge:
Digital campaign to promote Nana tampons based on the Blood Normal brand platform

CONTACT
A project on your mind?
Contact our Head of Marketing and New Business