Stories

Thumb stopping content.

Vision

When people reject the interruption marketing ; when audience is fragmented ; when brands fear to be commoditized : a new deal is necessary.

How to reinvent the way we reach our targets ?
How to create more proximity with the brand to meet growth objectives ?
How to bring distinctiveness to the brand’s speech ?

It becomes necessary to set up in a win-win relation between brands and consumers.

A relation that is built over time, with a brand more consumer-centric and that knows how to create conversations and how to play a key role in its clients’ life.

In this context, we consider creation as a bridge between the brand and its audience, thanks to a personalized storytelling on all touchpoints, especially on mobile.

Approach

Go from a big idea to a long idea

A strong creative idea for campaigns activated on every touchpoints, and whose personalized contents, formats and messages have the power to stop the scroll.

Method

Creation is a bridge between the brand and its audience, thanks to a personalized storytelling on all touchpoints.

 

DATA X CREATION

Insights detection, audience & behaviors modelization, emotional targeting, campaigns dynamic optimization… Data is at the heart of our creative work and of our ability to deliver effectiveness.

 

CONTENT X EXECUTION

Link content strategy and execution, from the very beginning, to deliver relevant, personalized contents, dynamically optimized to create engagement.

 

REAL-TIME OPTIMIZATION

A rational and almost scientific approach, to measure real-time performance. Hard KPI to assess business effectiveness and soft KPI for brand awareness. Using A/B testing at the beginning of the campaign to identify the most effective messages and formats on specific audience clusters.

 

SCALABILITY

Delivery is key : crafting or mass-producing, in a rationalized and effective way, assets and creative contents of each campaign. Activating the campaign on the identified touchpoints, through the use of a dedicated framework.

References
CONTACT
A project on your mind?
Contact our Head of Marketing and New Business