WTF content and influential skittles people were on the program to establish the notoriety of the famous rainbow in France. This battle was also the occasion for the brand to announce the release of a new perfume, « Crazy Sours – Tastes Fruits acidulés » and 2 new formats (family and pouch).
In 36h :
At the end of this battle, the most active twittos for the red color had some 1400RT of its tweet and won as many new Skittles packs as retweets!
Several brands have also participated in battle via their French twitter account, such as Innocent, Curly, Coca-Cola, SFR, Orange, Fiat, Baker, Xbox and Marvel!