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29 Jun 2018

SensioGrey launches the new interactive catalog for Bonobo Jeans

Accustomed to user-centric digital devices, Bonobo Jeans is launching its new interactive catalog introducing the brand’s universe through customized « moodboards »: www.catalogue.bonobojeans.com

Accustomed to user-centric digital devices, Bonobo Jeans is launching its new interactive catalog introducing the brand’s universe through customized « moodboards »: www.catalogue.bonobojeans.com

For the launch of the spring / summer 2016 collection, the brand and the agency are pushing the limits of personalization of content by offering the user to discover his new collection according to his personality or his mood. The catalog is also available in a mobile version on a dedicated website.

Thus, each visitor is invited to speak by completing the phrase leitmotiv from Bonobo Jeans « We are not …, we are just … », a way of affirming who it is with suggested keywords, specific to the values of the brand.

Each letter of the alphabet then corresponds to a keyword and a « lifestyle » video that launches before displaying a custom moodboard. The « rebel » users discover the new collection through different looks compared to those presented to « zen » or « happy » users.

Indeed, each moodboard presents a custom mix of looks from the collection, a way for the visitors to acquire more and more the universe of the brand while enjoying a freer and inspiring exploration.

Finally, a viral logic designed to encourage visitors to share the universes of the brand via a contest that gives them the opportunity to win their favorite looks. A device that will be relayed by an Instagram media plan, managed by the media agency SensioGrey, the first of its kind for the brand.

A real achievement with a target that recognizes itself in the alternative positioning of Bonobo Jeans, a few months before the tenth anniversary of the Breton brand.

Contact

SensioGrey

92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

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