On behalf of the Maison MUMM, SensioGrey aims at renewing the RSRV experience: redesign of the website, creation of a mobile app, conception of the contents and CRM programm
Enjoying a tremendous heritage since 1827, Mumm is the first international Maison de Champagne in France and the third worldwide. (source: IWSR 2016).
With the RSRV program, the company wants to assert its premium status. Its ambition, to build up a regular and direct relationship with the Friends of the House and turn them into real ambassadors, going beyond a simple e-commerce platform.
With the new RSRV program available on a mobile app, the Friends of the House enjoy the entire RSRV experience: access to exclusive cuvées of champagne, real link to privileged information to discover and enjoy tasting experiences, invitations to special events and private experiences to meet the passionates fellows.
Link to the platform: www.rsrv.fr
Link to the app: www.rsrv.fr/app