The French mutual bank Mutualiste choos SensioGrey to accompany them along the redesign of its website.
Created in 1986, Banque Française Mutualiste (BFM) is the bank for public sector employees. Citizen bank, it combines mutualist values of solidarity and responsibility and efficient banking services.
The objective of SensioGrey will be to better guide users, to make the access to the BFM offers directly accessible to the user according to his needs, and to optimize the conversion by putting the simulator and the points of contact.
The agency also wants to affirm the mutualist values of BFM and affirm its positioning resolutely public sector.