Retail Services

Reshaping the role of stores in the digital world

Vision

Single-channel is dead, long live the single shopper experience!

The consumer expects a unique / unified experience, based on a high level of service: recognition, relevance, experience, convenience.

Retailers have to bring benefits from e-commerce (exhaustiveness, efficiency, transparency), while improving them through services only retail can provide (one-to-one relation, advice, experiences).

Method

Break down silos to meet omnichannel shopper experience expectations.

  • Build up a unique customer reference to get a unified view of all the moments the consumer journey.
  • Offer the same level of range, transparency and tracking in-store than on the e-commerce.
  • Substitute segmentation with personalization, by focusing on what consumers have done before and predicting what they’ll do next.
  • Provide specific services to meet specific consumers needs on point of sale, especially by increasing the relevance of sales support.
Solution

Consulting

  • Summary draft on all the components of value chain
  • Design of the project’s roadmap and strategy of means
  • Design of business models

 

Concept Design

  • Architecture
  • Point of sale design
  • Furniture design

 

Experiences & Services

  • Applications and services purchase support
  • Purchase support tools
  • Events innovation
  • Digital solutions

 

Project Management

  • Project management assistance
  • Project ownership assistance
  • Tracking & shopper path optimization

 

Media Activation / Drive-to-Store

  • Media plans to generate traffic
  • Post-visit retargeting
  • PRM geo-tracking
  • CRM omnichannel
References
CONTACT
A project on your mind?
Contact our Head of Marketing and New Business