By going on with your navigation on this website, you agree to use Cookies to measure audience and maximize your experience.
In order to know how to configure « cookies », thanks to look at our section Legal Notice by clicking on « Find out more »

OK

15 Nov 2018

Podcasts: the media that whispers to the Frenchies’ ear

Podcasts:It is the radio unlinearization and a new expression way. Consumers enjoy as they can be in their own bubble, as they are able to listen to their favorite podcasts anytime, anywhere.
In order to be positioned on this type of content, three solutions are given to the brands:

  • Create programs to strengthen their storytelling such as Veuve Cliquot, Chanel, Sephora…
  • Sponsor affinity programs to reach their communities such as Guerlain and its feminist podcast “La Poudre”.
  • Create dedicated platforms to this media such as Spotify with the “Spotlight” project, Les Échos-Le Parisien group and its project “Netflix du podcast”.

A niche medium for now but that has doubled in a few years.

1

Contact

SensioGrey

92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09
nous-contacter@sensiogrey.com

Want to join us ?

job@sensiogrey.com