SensioGrey Media deploys a global media device, serving the performance of commercial offers, in order to better identify users in search of real estate.
Concretely, the campaign is orchestrated around a creative platform, defined by the Agency, and built on various points of connection with the consumer.
It integrates, in coherence:
- Digital signage campaigns and mobile support for customers in close proximity with the new Nexity programs
- A performance component to identify, capture and recruit the intentionalists at a controlled cost. The prospect thus recruited is followed on all stages of conversions, from his registration to the actual purchase of an apartment.
One of the operations of the year in a few figures:
- + 600 million ads and 400K clicks generated
- Results of number of agency appointments is in very clear progression vs N-1