After the Blood Normal campaign, Nana continues to fight against taboos about periods and launches the campaign #LaVieEnRouge, aiming to promote the range of tampons Nana Discret.
The brand focuses on women for whom periods should not be a taboo and urges others to gradually free themselves, through strong messages.
At the service of women: the tampon Discret, thinner*, around which the promise is “periods are not that easy, Nana tampons are”. This campaign revolves around a 20 seconds movie staging different moods of women during their periods, as well as short variation and mobile formats.
The device is extending around exclusive contents deployed on social networks (Facebook, Instagram), picturing the brand’s promise and message.
Micro-influencers are invited to regram from the account @nana_france the red which looks the most like theirs during periods.
A contest is also launched to allow communities to win tinted sun glasses to see life in color.
The agency runs the Social Media strategy, the content creation, defines the means strategy and different commercial highlights.
Thinner*: in comparison with other tampons without applicator, and with the same ability of absorption.
For Normal and Super references.
To discover the video, click right here: https://www.youtube.com/watch?v=Y1qV512guC8