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29 Jun 2018

Mido, the watch company of the Swatch group, chooses SensioGrey Social Media for its annual strategy on social networks

With the creation of an editorial line around the timelessness name « TIMELESS », released on Facebook and soon on Instagram, the agency opted for a strategy of seduction of international (and mainly Asian) targets built on manufacturing quality of the brand watches.

Strong graphic codes will allow Mido to emerge from a demanding audience, articulating images of exclusivity with the necessary development of notoriety.

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