Media

Bringing creative emotion together with adtech performance

Vision

A Brand As A Service
We consider media as a service between the brand and its audience, thanks to relevant content, personalized messages and assistive formats.

We put back communication at the service of growth when consumers more and more distrust advertisement (adblocking). Their expectations get more rational vs emotional (more simplicity, rapidity, impatience and low prices…)
The rise of vocal interfaces and of the replenishment economy can turn brands into mere commodities.

Method

Connect Design+ Data + Content + Media

The brand value proposition is to be found in the experience it delivers to its audience on every touchpoint.
We focus on 3 main levers :

  • Awareness to increase top of mind and brand equity
  • Distinctiveness to raise the brand’s attribution to its main Category entry points (CEP)
  • Penetration to increase penetration among all customers of the category, and not only among the existing customers of the brand
Solutions

Convergence of expertise

Our approach Media As A Service is realized by setting up a multidisciplinary team : one account direction, and a unique contact responsible for each team player.
Then, a combination of skills : strategic planning, creation, production and media to deliver creative media solutions.
 
 

In-house steering of each levers

Ability to run campaigns running all available formats to offer the best solution at every step of the customer journey.
 
Responsiveness and transparency
An effective team, supported by the best-in-class tools and methodologies.

  • The combination of Doubleclick Campaign Manager, Google Analytics and Google Data Studio to get a real-time view of the campaign performances
  • Weekly results reports (phone / email) with optimization propositions
  • Monthly steering committees

 
 

AdTech Platform

Powerful tools which are easy to connect (full-stack Google).

References
CONTACT
A project on your mind?
Contact our Head of Marketing and New Business