In January and February, MAM celebrated 40 years for 40 days. The opportunity for the brand to reward its fans by making them win a MAM box.
The operation took place on Bonjour Grossesse, a brand content site, with a page tracing 40 years of MAM through 40 anecdotes about the brand and its history. Fans could register on the site to take part in the draw and win one of the 200 boxes.
This campaign was supported on Facebook with a set of posts dedicated for the occasion during the months of January and February.