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29 Jun 2018

Influence, something advertisers cannot do without in 2018

Facebook’s algorithm has changed: brands and media will gradually step aside from users’ feed.

Influencers won’t be affected by it, so we can easily bet on a multiplication of collaboration between them and brands. However, mind the mastery of targeting and contents! On Instagram, insta pods & fake accounts have disturbed the original targeting of some campaigns, and on YouTube the brand’s exposure has sometimes been criticized.

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