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23 Apr 2019

Humor and customer relationship, the false great idea ?

Being funny or not, when you answer to a client upon social network ? This is the question. An opinion page written by Marie-Hélène Mioche, our Head of Stories at SensioGrey in l’ADN.

You already know it : internet surfers are customers. Whether they are satisfied or not, they now have planty of plateforms to let it know. On top of the list : social networks, which are the priviledged communication lines to send messages to brands. As far as the customer relationship is concerned, the multiple touchpoints are not easy to handle. Some brilliantly succed, others can’t seem to fit to the succeed codes – or worth, copy them without mastring it. As a matter of fact, it won’t work.
eing funny or not, when you answer to a client upon social network ? This is the question
Link to the entire Marie-Hélène Mioche’opinion page upon the ADN : https://www.ladn.eu/case-study-en/humour-relation-client-reseaux-sociaux/

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