The brand Garnier Skin Active launches with SensioGrey, in collaboration with Influence4you, a new campaign embodied by eight Youtube stars.
Garnier SkinActive is launching #BESkinActive: 8 Youtube celebrities are experiencing its products in their typical day of a healthy and hyperactive young women.
To embody this program, the brand appealed to real stars like Caroline and Safia, Lufy, or Noholita.
This new campaign, designed and produced by the SensioGrey agency, launched at the beginning of June 2016, is based on a web-series of 8 episodes that immerses us in the healthy day to day of these influencers.
On the program: beauty tips, product tests, everyday advice for a healthy life, in a fresh and dynamic tone.
A new episode to discover each month on Youtube channel Garnier, accompanied by a making-off made by each of the youtubeuse, and broadcast on their channels.
The campaign is also available on social networks (Facebook and Instagram) on the #BeSkinActive.