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29 Jun 2018

The complementary between Social Networks and TV boosts media’s performances

Efficiently targeting and increasing the campaign’s covering, while mastering its repetition are the brands media struggle.

The time when reputation and consideration were synonym of TV’s advertisement is over. The multiscreen behaviors make brands make over their strategy and point out the use of social networks during commercial break.
The goal? Raising its impact towards publics : reaching less exposed audiences to certain channels and segmenting our target as to customize the ad experience.

 

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