SensioGrey launches the brand Bricoco in France to turn it into the ideal platform for the handiwork fans. Bricoco is a DIY and gardening website of free classified ads, allowing to safely buy and sell objects near your location, thanks to geo-tracking and online payment. As a real innovation on the DIY market, the brand wishes to be the 1st solution handymen will adopt to purchase/sell craft materials.
To do this, SensioGrey has chosen to use humor to convey a straightforward and off-the-wall message.
Several videos featuring a parrot witnessing moments of frustration and irritation of a family and repeating their words with Jim Carrey’s voice as a bonus.
The agency developed a media plan and a video campaign on Facebook and YouTube with a targeted broadcast on pre-rolls. A PR plan has also been created centering the communication on the brand-new experience Bricoco brings to users (online payment and connection with fully qualified handyman).
Discover Bricoco’s videos here: https://www.youtube.com/channel/UCNNekaJI_FkvQUGzb93tm0Q