Both corporate website and showcase for their products, The Albéa website has been redesigned to position the group as a market leader and to increase the value of their expertise.
The challenge for SensioGrey:
- Reconciling many communication objectives
- Adding value to Albéa’s expertise while developing a glamorous image to enhance the products. Also, finding the perfect balance between the product presentation and the corporate website without redesigning entirely the website
The solution :
- Simplifying the information access and better organize the content, emphasize the key messages while largely keeping the website contents with the products catalogue.
- Highlighting the iconography and modernizing the interface to make the corporate contents more attractive.