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Nexity

National acquisition plan of real-estate leads.

Partagez
Challenge

Organization of a media campaign with 2 objectives: leads generation of first-time buyers for new Nexity programs, awareness campaign.

Solution

Management of Media Performance levers (including emailing, CPL, Native ads, retargeting) to reach leads objectives in volume by offering a satisfying recruitment quality (ad tracking, appointment scheduling)
• Organization of data-driven highlights to meet awareness goal: Understanding micro moments for Real Estate, personalization of cross-devices paths on each media touchpoints (mobile, OPS, video, banners, graphic design…)

Réalisation

Annual support on leads generation, first-time buyers or investors for new Nexity programs
• Digital campaign with national top of mind during the first year

RESULTS

  • + 20K of qualified contacts recruited in one-month campaign
    + 20K of qualified contacts recruited in one-month campaign
  • + 72% conversion rate by appointment in agency
    + 72% conversion rate by appointment in agency
  • + 1M total campaign-wide impressions
    + 1M total campaign-wide impressions

Contact

SensioGrey

92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09
nous-contacter@sensiogrey.com

Want to join us ?

job@sensiogrey.com