Organization of a media campaign with 2 objectives: leads generation of first-time buyers for new Nexity programs, awareness campaign.
Management of Media Performance levers (including emailing, CPL, Native ads, retargeting) to reach leads objectives in volume by offering a satisfying recruitment quality (ad tracking, appointment scheduling)
• Organization of data-driven highlights to meet awareness goal: Understanding micro moments for Real Estate, personalization of cross-devices paths on each media touchpoints (mobile, OPS, video, banners, graphic design…)
Annual support on leads generation, first-time buyers or investors for new Nexity programs
• Digital campaign with national top of mind during the first year