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Nana – #lavieenrouge

Periods are not easy… Nana tampons are! SensioGrey and Nana launch the new campagne #LaVieEnRouge to promote Nana Discret tampons based on the Blood Normal brand platform.

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Challenge

Focus on women who should be fearless talking about period, and urging others to gradually break down taboos.

Solution

Become the 1st brand in France who talks about period as they are, and break all taboos about it.
Consolidate the brand new platform by relying on Nana’s comprehensive position, matching with a social strategy.
Be real & be inspiring.

Réalisation

Strategic thinking, application and performance steering
• Digitalization of the brand’s platform
• Definition of the marketing strategy and annual commercial highlights
• Social Media management, content creation, influence
Activations
Blood Normal: Show for the first time in France red blood in a social campaign.
Tampons: Around the red colour and its variation. Launch in May 2018.
Long term strategy to break taboos about period: #lavieenrouge. Show different perceptions / Micro influence / Interviews of women who dare everything / Live Facebook with gynecologist…

Contact

SensioGrey

92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09
nous-contacter@sensiogrey.com

Want to join us ?

job@sensiogrey.com