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MAM

Capitalizing on existing touchpoints to support customers in their decision making process.

Partagez
Challenge

Digitalizing the brand identity, 1st communication medium for the brand.

Solution

Dedicated space on Doctissimo and Magic Maman
• Exclusive partnership with sector referral
• Advent calendar: facebook app
• Brand’s 40th birthday: digital highlight
• Content creation by influencers
• Digital sampling program: My first MAM

Réalisation

• Digital and social strategic consulting
• Editorial content production and digital highlights
• Animate a community on each digital touchpoint
• Dealing with requests regarding the after-sales service / customer relationship management on social networks
• Creation of an online brand platform
• Creation of a brand content program dedicated to pregnant women: Bonjour Grossesse, (http://www.bonjourgrossesse.com/)
• Crisis Management
• Media plan implementation

  • 1st in market share for baby bottles and teats
    1st in market share for baby bottles and teats
  • 34% coverage towards pregnant women
    34% coverage towards pregnant women
  • More than 20M of women touched in digital
    More than 20M of women touched in digital
  • Between 40 and 50% of organic reach found on social media
    Between 40 and 50% of organic reach found on social media

Contact

SensioGrey

92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09
nous-contacter@sensiogrey.com

Want to join us ?

job@sensiogrey.com