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Futuroscope

Creation of the park’s new digital communication system.

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Challenge

Sampling the offer and the park’s attractions to fascinate the visitors and increase online bookings.

Solution

• Media coverage of the night show
• Media coverage of the new attractions “Danse avec les robots”, “Lapins Crétins”, “L’Extraordinaire Voyage”…
• Installation of iBeacon terminals in the park to boost the client experience

Réalisation

Conception, creation, integration and development of the whole digital ecosystem: public website, mobile site, B2B website, scholar website, group website.
Creation and development of the mobile app.
Creation of a 3D map (core of the app) also used on the public website. Organization of events for the launch of new attractions.
Media activation plan to promote the park’s new attractions. Digitalization of the in-park experience.

  • + 20% online bookings
    + 20% online bookings
  • 53% of the park’s visitors choose to book online
    53% of the park’s visitors choose to book online
  • + 12% visitors on the special offer 2-day stay
    + 12% visitors on the special offer 2-day stay
  • 2% transformation rate
    2% transformation rate
  • 15 min spent on the app
    15 min spent on the app
Awards
 
 
 

Contact

SensioGrey

92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09
nous-contacter@sensiogrey.com

Want to join us ?

job@sensiogrey.com