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Amsterdam

SensioGrey reveals the secrets of a legendary ghost ship for Amsterdam beers!

Partagez
Challenge

Enhancing Amsterdam’s image and reconnect the brand with young people (18-35 years-old) respecting the Evin law.

Solution

Creation of an interactive adventure divided in 8 chapters where the community members will surf from a social network to another. Twitter and Instagram accounts will especially be created to make the storyline more credible. They will launch challenges to lead the users to some clues and continue the adventure. The keywords of the discovery: daring and tenacity.
Campaign’s highlights
• The Flying Dutchman
• Black Rum
• Battleship

 

Réalisation

Strategic thinking, application and performance steering. Design & Creation. Organization, content moderation, monitoring & conversation.
Ecosystem: Facebook, Tumblr, Instagram

  • 72 000 Tumblr visits
    72 000 Tumblr visits
  • 900.000 monthly visits on the Facebook page
    900.000 monthly visits on the Facebook page
  • 4% average engagement
    4% average engagement
Awards
 
 
 

Contact

SensioGrey

92-98 Boulevard Victor Hugo
92110 Clichy
Switchboard : 01 86 65 74 00

Have a project ?

Contact our Head of Marketing and News Business
01 86 65 74 09
nous-contacter@sensiogrey.com

Want to join us ?

job@sensiogrey.com