The agency supported Abbvie in its fight against back pain with a quirky campaign: “don’t turn your back on it”
Aim: target 18-35 years old, alert and incite them to establish a first online diagnosis.
Concepts, Strategy and implementation for 2 years.
Annual and highlights campaigns steering:
. Social, Online Media, content creation,
. Video production, PR, Patients association coordination
During the 1st year, creation of a quirky and impacting campaign about back pain and centered around a K-pop video, amplified by an active social networking (facebook, twitter), blogging, all of this supported by an annual media, PR, e-PR strategy.
The 2nd year, conception and implementation of a new quirky campaign centered around a highlight with MinuteBuzz, supported by a strong social campaign and a large PR plan. All of this strengthened by an annual and ambitious online media plan.