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Abbvie

Fight against back pain… in a Kpop mode

Partagez
Challenge

The agency supported Abbvie in its fight against back pain with a quirky campaign: “don’t turn your back on it”
Aim: target 18-35 years old, alert and incite them to establish a first online diagnosis.

Solution

Concepts, Strategy and implementation for 2 years.
Annual and highlights campaigns steering:
. Social, Online Media, content creation,
. Video production, PR, Patients association coordination

Réalisation

During the 1st year, creation of a quirky and impacting campaign about back pain and centered around a K-pop video, amplified by an active social networking (facebook, twitter), blogging, all of this supported by an annual media, PR, e-PR strategy.
The 2nd year, conception and implementation of a new quirky campaign centered around a highlight with MinuteBuzz, supported by a strong social campaign and a large PR plan. All of this strengthened by an annual and ambitious online media plan.

RESULTS

  • 2.2 Million views on the K-pop video
    2.2 Million views on the K-pop video
  • X12 online surveys filled in
    X12 online surveys filled in
  • Over 340,000 clicks to the website (X8)
    Over 340,000 clicks to the website (X8)
  • 120 press mentions: JT M6, France 2, 20 Minutes, etc.
    120 press mentions: JT M6, France 2, 20 Minutes, etc.
Awards
 
 
 

Contact

SensioGrey

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92110 Clichy
Switchboard : 01 86 65 74 00

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