Managing the brand’s digital strategy on every touchpoint.
Launch of Nana tampons: SensioGrey supports Nana in their first tampons strategic launch. The creative idea of Nana Summer Essentials is developed via a video plan, an influence campaign, a contest on Instagram and specific methods to reach the younger targets.
Pink Ribbon: Upon Pink October and to support the fight against breast cancer in partnership with the association “Le Cancer du Sein, parlons-en !”
Goodnight box: In order to reach young women and to promote Nana Ultra Goodnight napkins, the brand entrusted the agency with the creation and activation of an influence & brand content campaign with French youtubers to promote the product.
The idea: image perfect nights with Nana Goodnight.
Code de Nana (Femoji): To make people speak about a still very sensitive topic, period, Nana launches Femojis via a Snapchat activation.
Booty Shake: With the Snapchat & influence campaign Booty Shake, Nana decides to show young girls they can move without any fear even during their period, thanks to Nana products!
Bot UltraGoodChallenge: Facebook Messenger bot for a 1-month coaching session.
Strategic thinking, application and performance steering. Digitalization of the brand’s platform.
Marketing strategy definition and annual commercial highlights.
Social Media management, content creation, influence.